Marte Cliff

Marte Cliff
writer@marte-cliff.com

I provide the real estate industry with professional copy for:

Newsletters

Print Ads

News Articles

Press Releases

Direct Mail Packages

Postcards

And of course:
Web Copy and Client Capture

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Are you working hard to build a real estate career,
but becoming discouraged?

  • Are you finding it tough to compete with agents who have been in business for years?

  • Are you feeling frustrated at the lack of marketing guidance from your broker or co-workers?

  • Are you running too much of that expensive gasoline through your car without good results to show for it?

  • Are you longing for a "leg up?"

If so, smile - because you just found it.

My name is Marte Cliff - I'm a former real estate broker who shook up a small town by opening a new brokerage and capturing over 50% of the business within the first two years - leaving the other 5 agencies in town to divvy up the remainder.

In the next few minutes I'm going to explain why you're having a hard time building your career - and then I'm going to show you how you too can move from struggling to successful.

Dear Frustrated Realtor,

First, know this: It's not your fault.

The fact is, very few real estate schools teach you marketing or salesmanship, which leaves a gaping hole in your education. That hole is undoubtedly the reason why 80% of new Realtors drop out within the first two years.

That's a dirty shame when you consider the time and money that go into getting that license.

Almost worse is the income that the "average" Realtor takes home: Did you know that the average Realtor earns under $40,000 per year - and reports working 60 hours a week! (Which, as you will see, is false. But... they think they do.)

Without marketing and salemanship know-how, the majority of Realtors just can't close enough sales to make a decent living, so they leave the business - disappointed, embarrassed, and broke.

Unlike you, 80% don't have the get-up-and-go to learn how to market both themselves and their listings. In fact, a good number don't even read an article or attend a class unless it's required for re-licensing.

That fact is both good news and bad news for you, but I'll get to that later.
The point is, since you're reading this page, I know you won't be one of the dropouts.

One reason is because you have the ambition and drive to learn more. The other is because you have just found the missing piece to your education.

You can now move from:
  • struggling, worried, frustrated, broke, and ready to quit
    to
  • successful, smiling, confident, and financially secure
All you have to do is join in - while I share what I learned in the school of hard knocks...

If you're willing to benefit from my 19 years' experience, I'll help you build the career that will give you both a good living and a good life. (Big money doesn't count if you're not happy.)

You see, nobody taught me either. I learned it through years of trial and error - and it was only because I had a husband earning enough money to support us that I could keep on trying.

Believe me, those early years were bare. The market had completely tanked. We had way too many listings compared to the number of buyers - and most were still overpriced from the boom that had just ended.

Agents were practically shoulder-blocking each other out of the way if they saw something that resembled a buyer!

And yet, a small handful of agents were still making a living.

The same thing is happening right now in our market - and many others. The result will be that a small handful of agents will continue to do well, while agents who don't know how to market themselves and their listings will leave the business in droves over the next several months.

You can be one of the handful who does well!

You don't have to be a victim of the economy - or of the way your schooling let you down. You can instead be one of that small handful - the ones who keep right on making money no matter what the market is doing - and while everyone else wonders how they do it.

The marketing know-how you need for long term, sustainable success is available to you - right here and right now.

How do I know I can help you?


Because I did it myself.

Let me tell you my story. I already told you that I started in a down market and the first few years were barren. But in spite of the market, there were a few agents in neighboring towns still making a living.

Here's why they were making it and I wasn't:

In those early years I had no plan. I had no leader to show me how to market myself or my listings. It wasn't my broker's fault, or any of my co-workers faults. They didn't know either. Of course, they weren't trying to learn, but that's a different story entirely.

I tried a lot of things that didn't work - and I cringe to admit that the letters I wrote in those early years were disgusting. They looked just like the ones I get in my mail today - completely devoid of any benefit to the customer. But I'm not going to beat myself up over it, because I had no clue at that point. If you've been writing those letters, you don't need to be ashamed either, because no one offered to teach you a better way - until now.

I didn't know what a good letter looked like - I'd never even seen one, let alone been taught how to write one. Everything I knew about writing a business letter I had learned in college - and I can sum it all up in one sentence: When writing a business letter, always find and use the name of the person you're writing to, and never begin a letter with the words "I" or "we."

That, by the way, was probably the most truthful and useful bit of information that I learned in those 4 years at college - well worth remembering.

But back to real estate. What I did know was that there had to be a method - something I could do to become successful. So I started reading everything I could get my hands on about marketing and salesmanship - even the Realtor magazines that everyone else in the office tossed in the trash unopened.

I was getting excited about new ideas and marketing methods - and working with a broker and other agents who preferred to maintain the status quo.

By 1993 I was fed up. I'd had it with being around people who were closed to new ideas. So I went back to school, got a broker's license, and opened my own agency.

Everyone was sure I would be a total flop. No one around here had ever heard of a woman real estate broker - and everyone knew there was no room for another agency in our tiny town. We already had 5 others!

We started with no listings, and a skinny list of people who might be potential clients. After all, no one had taught me to save every name and address as if it was pure gold. I had to learn that one on my own - from the school of regret.

And yet ...

In less than 2 years, our agency controlled over 50% of the business in our town. Within 5 years, 4 of my competitors had closed their doors, and I saw dozens of agents enter and leave the business.

Even when our loving landlord let a national franchise open their office right next door to us it didn't matter. They only lasted about two years and they were gone too.

What made the difference?
Marketing
We refused to sit in the office waiting for business to come to us - instead we reached out to bring it in.



And Now -
Marte Cliff's lessons in the school of hard knocks
have been turned into lessons that will let you follow our success.

You can leapfrog over the mistakes I made, avoid spending thousands of dollars on advertising that gives zero return on investment, and get right down to using the methods that actually work.

These lessons will all come to you in an easy-to-understand, easy to digest form:

6 Monthly lessons with assignments.


That's right, I'm not going to send you a 200 page book and expect you to read and implement all the lessons at one time.

I could, but I don't think I'd be doing you a favor. I think I'd be setting you up for more frustration, and even failure.

When faced with a mountain that size most of us simply never get past the foothills. The task is so huge that it gets put off until tomorrow - and then another tomorrow. Soon months have passed and you are no further ahead. All you've done is pay for a dust-catcher.

So instead of setting you up to be overwhelmed, I'll send you one lesson at a time. You can digest each one, put the methods to use, and be ready for the next step when it arrives.

Don't worry though - you won't have to wait until you finish the entire course to begin seeing results.

When you start using your lessons, you'll start gaining customers and clients - and closings. And you'll be far ahead of the agents who are sitting there - too lazy to make the first move.

Remember I said that 80% of all agents won't make the effort you're making right this minute? And that it is both good news and bad news for you?

First the bad news: It means that you will have to deal with that kind of agent at one time or another. And when you share a transaction with one of them, you'll not only have to be very careful to protect yourself and your client, you'll probably have to do much of their work in order to get to closing.

The good news is better: Because there are so many of them, you won't have any trouble pushing them aside to dominate your market.

Remember I said that those agents earning a low income only think they're working a 60 hour week? It's true. I know, because I've watched them.

They're away from home, that's also true. But they're not working. They're sitting visiting - often complaining about not having enough business - or they're playing games on the computer. Your ambition, combined with marketing knowledge, will let you sail right past them.

You'll build cumulative knowledge...

Each lesson will build upon the last - increasing your confidence and your expertise. Each assignment will bring you closer to dominating your market - and creating a reputation that will eventually have prospects searching for you, instead of the other way around.

I'll show you how to:

  • Create the business and work with the people you truly enjoy
  • Spend less time and money driving around
  • Contact your target market in ways that make them glad to hear from you
  • Write letters that generate response
  • Write house ads that excite buyers and impress sellers
  • "Brand" yourself as the expert in your market - even if other agents have been there for 10 or 20 years!
  • Turn your website into a 24-hour lead generation machine
  • Maintain "top-of-mind awareness" with all past clients, friends, and acquaintances - so when they think of real estate they think of you
  • Spend less on advertising while getting more results
  • Cause people you don't even know to send you business
  • Create customer loyalty
  • Control your time and live the life you love
And, of course -

Start cashing commission checks

But the lessons aren't all you'll get.

Along with your lessons and assignments, I will, at appropriate times, send forms and samples of farming letters, house ads, and articles that you can customize and use in your business. These alone will save you hours of sweating over a blank piece of paper, wondering where to begin.

Plus, you'll have E-mail support:

You can send in general questions, and once a week I'll answer in an e-mail to all - giving you the benefit of answers to questions you may not yet have thought of.

This all sounds expensive, can I afford it?

Yes, because I'll make it affordable. The bigger question is "Can you afford to miss it?"

I know that you paid plenty just to get that license, and that right now you may be wondering if both your time and money were wasted.

Maybe they were, because it really is this simple: Unless you know how to find customers and clients, everything you learned about the real estate business won't help you earn one thin dime.

I also know that when you've been struggling, you don't have a lot of cash on hand. In fact, you might even be further in debt than feels comfortable right now.

I know that's scary. I've been there, remember?

And even though you know my history and you may have been reading my Real Estate Help Ezine for a while - you may still be worried about whether my methods will work for you.

What if you spend the money and don't get the results? You'd just be further in debt.

I already thought of that, so I'll protect you.

First of all, it will work for you - if you do the assignments. Second, the program is guaranteed.

If you get your first lesson and decide it isn't for you, or doesn't provide enough instruction, you can contact me for a full refund. Plus, you can cancel at any time. Each lesson will include a preview of the next month's lesson - so if it looks like information you don't need or want, you can simply let me know and your service will end.

You'll be billed once a month. And if you accidentally get a lesson you don't want, you can let me know and I'll cheerfully refund your most recent payment. Don't worry about not being able to contact me - my e-mail address and my phone number will be on everything you receive from me.

The purpose of this course is to help you become financially secure, not to take your money.

The Real Estate Career Builder Program:
Only $37 per month




That's less than $1.24 per day to put your career on a success track. About the price of a large soft drink at your local quick stop - and it won't harm your health, either.

Just one extra closing will pay for your entire 6-month membership many times over ... and you can expect many more than just one extra closing when you put my methods to work.

Plus, what you'll learn can save you from wasting hundreds of dollars each month on the wrong advertising. I don't believe it would be an exaggeration to say that you could save enough to cover your entire 6-month membership - and then some - before you're half way through the course.

Each month I'll send you a lesson and an assignment that will begin building your expertise and your ability to pull listings and buyers away from your competition. Just as a house needs a solid foundation, you'll be getting a solid foundation on which to build a profitable and enjoyable career.

Notice that I said enjoyable.

It is vital to your success that you take the beginning steps to know yourself and choose a path you'll enjoy. Not only will your health and well-being benefit, but your sales will increase for two reasons:
  • People are drawn to enthusiasm, confidence, and a cheerful attitude.
  • You naturally do a better, more complete job when you love what you're doing.
This program is all about marketing, but I'll also include sales tips that will help you close with that buyer or seller, and advice about the little problems that can crop up when you're working in an office filled with co-workers who are also competitors.

While I'm at it, I'll steer you away from the sales techniques that some promote - but that actually turn people away and make you lose prospects.

Send for your first lesson right now!

Since your lessons will be delivered electronically, you can begin studying just minutes from now. And tomorrow, you can begin implementing what you've learned.

But don't tell anyone what you're doing... it's much more fun when your co-workers and your competitors scratch their heads and wonder why you're the one taking all the clients and customers.

Click
to join the Real Estate Career Builder Program.

You'll get your first lesson within minutes and be ready to put new ideas and methods to use by tomorrow morning...

Now, I have to let you in on a little secret - I know about real estate, and I know about copywriting. I do NOT know about computer techie stuff, nor do I have people around me who do. So I decided the easiest way to get your lessons to you is through Pay Pal and an autoresponder.

Here's what will happen when you click the "Subscribe" button:

You'll be taken to Pay Pal to process your first payment, and THEN, you'll need to click the button that says "Return to Merchant." That will take you to a page where you'll find 4 links to download special reports, AND a GetResponse form to fill out. Once you do that, you'll be taken straight to your first lesson. Clicking "Return to Merchant" is the important part to remember right now, but if you forget, just e-mail me and I'll send you the link.

Where will you be in 6 months? -- The choice is yours!

6 months from now you could be struggling along, hoping to make it to that "average" Realtor income of under $40,000 while spending an exhausting 60 hours or more away from home every week.

- or you could be earning two or three times that amount - with time left over to enjoy your friends, your spouse, your children, or even some solitary time.

What are you waiting for? The Real Estate Career Builder program is fully guaranteed, so you have nothing to lose and everything to gain!

 Need to know just a little more before you decide?

I understand. So here's a preview of Lesson One:
  • How to choose a niche that serves both your income needs and your personality - so that you can be glad to go to work each day.
  • How to become the absolute expert in that niche - so that you outshine even the 20-year veterans in your market.
  • How to determine the number of closings you need to earn the living you want.
  • How to let friends, family, and acquaintances know that your new career is their good fortune.
  • Sample postcards, plus guidance for writing your own.
  • How to expand your personal contact list.
  • 3 special reports, plus the story of my own humble start in real estate.
At the end of each lesson you'll get a preview of the next, so that you can decide if the lessons to come will benefit you, (they will) and if you want to continue (you will). Remember, you're free to cancel at any time, and you pay for only one lesson at a time.

Click the button now, and I'll see you on the success side...



Marte

P.S. The sooner you get started, the sooner those extra commission checks will begin landing on your desk!

Marte Cliff, Copywriter
1794 Blue Lake Road
Priest River, ID 83856
208-448-1479
writer@marte-cliff.com

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