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Dear Frustrated Realtor,
This down market is enough to dicourage anyone, but you know that some people
are still buying. In fact, with so many foreclosures and short sales on the market, some
investors are snapping up bargains right and left.
And now, with the $8,000 tax credit as an incentive, first time buyers who still have
some credit and some cash are going to be moving into the market - ready to buy.
In spite of the economy, this could turn out to be a "boom time" for agents who know how
to market their services.
Your job, then, is to put yourself in front of the right people - not just by "being there,"
but by making yourself stand out as the best choice to help those buyers locate and purchase
the right houses.
If you're like I was, nobody taught you anything about marketing. Not your
broker, cerainly not your co-workers (aka competition), and not your
real estate school.
It's crazy, when you think of what you paid to go to real estate school. But most likely,
what you know about marketing you learned by trial and error. LOTS of trials and lots of errors -
in the form of too many missed opportunities and too much money spent.
You aren't alone - very few agents have the benefit of a true mentor when they begin their careers,
and very few real estate schools teach marketing or salesmanship, which
leaves a gaping hole in any real estate education. That hole is undoubtedly the reason why 80%
of new Realtors drop out within the first two years.
That's a dirty shame when you consider the time and money that go into getting that
license.
Without marketing and salemanship know-how, the majority of Realtors just can't close
enough sales to make a decent living, so they leave the business - disappointed,
embarrassed, and broke.
Unlike you, 80% of your competitors don't have the get-up-and-go to
learn how to market either themselves or their listings. In fact, a good number
don't even read an article or attend a class unless it's required. But that's OK -
it's better for you if they do drop out.
One reason is because you have
the ambition and drive to learn more. The other is because you have
just found the missing piece to your education.
- Worried that the current economy will destroy your hopes for a successful
real estate career
TO
- Enjoying the new opportunities that this economy offers
- Enjoying your work
- Enjoying your family and friends
All you have to do is join in -
while I share what I learned in the school of hard knocks...
If you're willing to benefit from my 19 years' experience, I'll help
you build the career that will give you both a good living and a good
life. (Big money doesn't count if you're not happy.)
You see, nobody taught me how to market myself - or my listings. I learned
it through years of trial and error - and it was only because
I had a husband earning enough money to support us that I could keep
on trying.
Believe me, those early years were bare. The market had completely tanked.
We had way too many listings compared to the number of buyers - and
most were still overpriced from the boom that had just ended.
Agents were practically shoulder-blocking each other out of the way
if they saw something that resembled a buyer!
And yet, a small handful of agents were still making a living.
Does this sound just about like what is happening right now -
all across the country?
The result of this current chaos will be that a small handful of agents will continue to
do well, while agents who don't know how to market themselves and
their listings will leave the business in droves over the next several
months.
With my help, you will be one of the handful who does well!
You don't have to be a victim of the economy - or of the way your schooling
let you down. You can instead be one of that small handful - the ones
who keep right on making money no matter what the market is doing -
and while everyone else wonders how they do it.
And the most exciting part is - what you learn now to help you sail
through the down time will also serve you well when the market comes
back. By then, you will have established yourself as "the" expert in
your niche - the person everyone looks to for expert help and guidance.
Plus - you'll know the marketing methods to use if you should decide
to make a geographical move or to add another niche to your practice.
Let me tell you my story. I already told you that I started in a down
market and the first few years were barren. But in spite of the market,
there were a few agents in neighboring towns still making a living.
Here's why they were making it and I wasn't:
In those early years I had no plan. I had no leader to show me how to
market myself or my listings. It wasn't my broker's fault, or any of
my co-workers faults. They didn't know either. Of course, they weren't
trying to learn, and my co-workers wouldn't have told me their secrets
if they had any - but that's a different story entirely.
I tried a lot of things that didn't work - and I cringe to admit that
the letters I wrote in those early years were disgusting. They looked
just like the ones I get in my mail today - completely devoid of any
benefit to the customer. But I'm not going to beat myself up over it,
because I had no clue at that point. If you've been writing ineffective
letters, you don't need to be ashamed either, because no one offered
to teach you a better way - until now.
I didn't know what a good prospecting letter looked like - I'd never
even seen one, let alone been taught how to write one. Everything I
knew about writing a business letter I had learned in college - and
I can sum it all up in one sentence: "When writing a business letter,
always find and use the name of the person you're writing to, and never
begin a letter with the words I or we."
That, by the way, was probably the most truthful and useful bit of information
that I learned in those 4 years at college - well worth remembering.
But back to real estate. What I did know was that there had to
be a method - something I could do to become successful. So I started
reading everything I could get my hands on about marketing and salesmanship
- even the Realtor magazines that everyone else in the office tossed
in the trash unopened.
I was getting excited about new ideas and marketing methods - and working
with a broker and other agents who preferred to maintain the status
quo. Every time I said "Hey! This sounds like a good idea, let's try
it!" They'd grunt at me and mumble something like "It won't work here."
Finally, I was fed up. I'd had it with being around people who were closed
to new ideas. So I went back to school, got a broker's license, and
opened my own agency.
Everyone was sure I would be a total flop. No one around here had ever
heard of a woman real estate broker - and everyone knew there was no
room for another agency in our tiny town. We already had 5 others!
We started with no listings, and a skinny list of people who might be
potential clients. After all, no one had taught me to save every
name and address as if it was pure gold. I had to learn that one
on my own - from the school of regret.
And yet ...
In less than 2 years, our agency controlled over
50% of the business in our town. Within 5 years, 4
of my competitors had closed their doors, and I saw dozens of agents
enter and leave the business.
Even when our loving landlord let a national franchise open their office
right next door to us it didn't matter. They only lasted about two years
and they were gone too.
We refused to sit in the office waiting for business to come to us -
instead we reached out to grab it - and we brought it in.
And Now -
Marte Cliff's lessons in the school of hard knocks
have been turned into lessons that will let you follow our success.
You can leapfrog over the mistakes I made, avoid spending thousands
of dollars on advertising that gives zero return on investment, and
get right down to using the methods that actually work.
Today's technology makes it far easier than it was when I started - and far less
expensive, as well. For instance, you can maintain "top of mind awareness" with
hundreds of prospects and past customers via e-mail - at no cost beyond your
time or the copywriter's fee to create your messages.
You can also bring your listings to life for your buyers via the internet - no more
printing copies of flyers and mailing them to long-distance prospects. But... with
or without technology, you still have to create the kinds of ads that reach out to
your buyers and say "See me!"
You also have to show those prospects that you offer something more or better than
your competitors offer. And you have to gain their trust.
The Real Estate Career Builder Program will help you do all that - and more.
These lessons will all come to you in an easy-to-understand, easy to
digest form:
6 lessons with assignments
I hope that you will read and use each lesson and do the assignments
before going on to the next - because each lesson will build upon the
last - increasing your confidence and your expertise.
Each assignment will bring you closer to dominating your market - and
creating a reputation that will eventually have prospects searching
for you, instead of the other way around.
I'll show you how to:
- Create a business that allows you to work with people you truly
enjoy
- Spend less time and money driving around
- Contact your target market in ways that make them glad to hear
from you
- Write letters that generate response
- Write house ads that excite buyers and impress sellers
- "Brand" yourself as the expert in your market - even if you're
a newcomer and other agents have been there for 10 or 20 years!
- Turn your website into a 24-hour lead generation machine
- Maintain "top-of-mind awareness" with all past clients, friends,
and acquaintances - so when they think of real estate they think
of you
- Spend less on advertising while getting more results
- Cause people you don't even know to send you business
- Create customer loyalty
- Control your time and live the life you love
And, of course -
Start cashing more and bigger commission checks
And then, even though this program is all about
marketing, I've included sales tips that will help you close with that
buyer or seller, and advice about how to deal with the little problems
that can crop up when you're working in an office filled with co-workers
who are also competitors.
I'll also steer you away from the sales techniques that some promote
- but that actually turn people away and make you lose prospects.
About
now you're wondering "Can I afford it?"
The bigger question is "Can you afford to miss it?"
You paid plenty just to get that license, and right now you may be wondering
if both your time and money were wasted.
Maybe they were, because it really is this simple: Unless you know
how to find and keep customers and clients, everything you learned about the
real estate business won't help you earn one thin dime.
But back to your question: The course has always been affordable.For
the past year or so it has sold for $37 per month and was presented
in 6 monthly installments. That was a total of $222 - a fraction of
what you will earn on your first "extra" commission.
I still believe monthly installments are the easiest way for you to
learn the materials - but I believe the current state of the economy
calls for an acceleration - and a drastic price reduction to help
you on your way to prosperity.
Face it. No one is going to show up at your door with a "bail-out"
check for millions of dollars - or even thousands. The $400 stimulus
might help pay your gas bill for a month, but it certainly isn't going
to bring you prosperity.
That means you need to take action right now to ensure your own
prosperity.
You need your own "Stimulus Package" -
and here it is...
You can have the Real Estate Career
Builder Program -all 6 lessons - delivered right now in a
downloadable zip file -
for only $99.
That's less than $17 each for
6 lessons that will energize your career and let you benefit from the current state of the economy.
Are you still worried? No need to be.
First of all, it will work for you - if you do the assignments.
Second, the program is guaranteed. If you get the Career Builder
Course, try it, and tell me that it didn't work for you, I'll cheerfully
refund your money. My e-mail addresss is right here on this page, so you don't need to worry
about not being able to find me if you want me.
The purpose of this course is to help you become financially secure,
not to take your money. I don't believe in "redistribution
of wealth" - so I only want your money if my information helps you
create your own wealth.
You can already see that just one extra closing will pay for the
course many times over ... and you can expect many more than
just one extra closing when you put my methods to work.
In addition, what you'll learn can prevent you from wasting hundreds
of dollars on the wrong advertising. If you're placing ads, I don't
believe it would be an exaggeration to say that you could save enough
to cover the cost of the course - and then some - within the first
month.
Since your course will be delivered electronically, you can begin
studying just minutes from now. And by the time you start work tomorrow,
you can be implementing what you've learned.
So what will it be?
5 or 6 months from now you could be struggling along, hoping to hang
on until the economy gets better...
Or you could be earning a comfortable living - with time left
over to enjoy your friends, your spouse, your children, or even some
solitary time.
What are you waiting for? The Real Estate Career Builder program
is fully guaranteed, so you have nothing to lose and everything to gain!
Wishing you unbounded success,
P.S. You have potential first-time buyers out there right now who are
too timid to make what could be the best move of a lifetime - buying
a home in a down market, with low interest rates, and getting an $8,000
tax credit from Uncle Sam.
So that you can ease those buyers' fears and get started selling to
them right now, before you've even read one line of the Career
Builder Course, my good friend and fellow copywriter Kay Steele Faulk
has given me a gift for you: A Pre-written letter that you can copy
and paste onto your own letterhead and get in the mail tomorrow.
Kay has also let me have two valuable coupons - one for 35% off the
entire set of 6 "Straight Talk to Buyers" letters, and
another for $15 off her "Copywriter's Guide for Real Estate Professionals
- How to Write & Lay Out Your Own Personal Brochure." AND -
The detailed instruction you'll get for writing your personal brochure
is only the beginning - Kay's offering also comes with free Bonuses
worth over $240.
Start thumbing your nose at the recession today... order the Career
Builder Course and all your free bonuses right now...
Surprise Bonus!I didn't know about this when I wrote the rest of this page,
but I received a download of a new book: Hidden Secrets for Sales and Marketing.
Compiled by Rory Sheehan, it's a collection of 64 marketing articles from almost as many
copywriters and other marketing experts.
This book will be offered for sale at $98, but
since I am one of the authors, I'm allowed to do whatever I please with it - and I please to give it to you
as an extra bonus when you purchase the Career Builder Course.
Enjoy!
Marte Cliff, Copywriter
1794 Blue Lake Road
Priest River, ID 83856
208-448-1479
writer@marte-cliff.com
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