14 Things to Do to Make Highest and Best Use of a "Blank Week" in Real Estate
Are you ever faced with a week with no buyer appointments, no listing presentations,
no closings and no tasks that must be done to get you to a closing?
It can be kind of scary - in fact it can feel a bit like suddenly being unemployed.
So what should you do when faced with such a week?
I'll tell you one thing NOT to do, and that's waste it. Don't sit home and worry, and don't
go to the office and play video games on your computer. Don't whine and don't join into any
conversations about how bad things are.
Instead, get busy creating your work for next week or next month.
Here are some ways to do
Telephone past clients - just to check in and see how they're doing.
Update your contact management databases. Are there past clients who need to be
Are there business cards in your desk drawer that should be added to your sphere of
Are there addresses that need to be updated?
Review all your real estate web pages and test every link. Check to make sure that every
your visitor's wants and needs, not about you. Make notes for improvements and tweaks -
then do them!
Read your agent bio and decide if you'd hire you based on what it says. Does it give
readers a good reason why they should choose you?
Review your marketing materials - are they all customer-centered, or are they all
If they're all about you, revise and re-write.
Test your auto responders. Read the real estate prospecting and letters that you're sending automatically and
see if any have outdated information, typos, or misspelled words. (It wouldn't be
be still talking about first time buyer tax breaks.)
Write as many real estate blog posts as you can and upload them, scheduling them to be
published over the next week - or even over the next month.
Visit every open house available in your area.
Visit FSBO homes and introduce yourself. Offer the homeowners some free
information and advice. (My FSBO Letter set has a free report written especially
for this purpose.) Get their email addresses, then buy or write follow up prospecting letters
and get them loaded into your auto responder.
Call or visit every one of the owners of expired listings that you'd like to
list. Offer them a report about why homes don't sell. (My
Expired listing letter
set includes that report.) As with the FSBO's, get their email addresses, then
buy or write follow up letters and get them loaded into your auto responder.
Get out and take new photos of your listings - then update your home for sale flyers and the
information on MLS and/or your website.
Review the price opinions you prepared on each of your listings. Do they need
to be updated and revised? If the true market value of any of your listings has
changed, make an appointment to show the sellers what needs to be changed and why.
Create a new market report for your geographic area or your specialty niche.
Then send it or hand deliver it.
Do you think you could accomplish all of that in just one week?
It's really a tall order. So just throw a dart at the list and start there, doing as many
tasks as you can that will generate your future business.
Wishing you boundless prosperity,
P.S. Want more ways to build your real estate business without spending a lot of money?