Real Estate Prospecting Letters for Drip Marketing to Distressed Sellers
These are the sellers who need you most of all.
Facing an impending foreclosure, they need to act quickly and need an agent who knows how to get things done. If you're that agent, use one or more of these letter sets to let them know.
What your letters say does matter, so don't take chances. Choose from these real estate letter sets written by a professional copywriter who knows the business of real estate and understands the emotions that cause buyers and sellers to choose one agent over another.
You won't find hard-sell here. These letters are designed to build trust and confidence in your skills.
Click on any of the titles below to learn more about each of these letter sets.
(Revised and expanded for 2013.)
These letters begin with the choices available to homeowners in trouble, then go on to position short sales as the best choice. They stress the importance of choosing an agent who knows how to get a short sale to closing.
These are ALMOST identical to the other short sale set - but mention the fact that you hire a negotiator.
Now that California no longer allows deficiency judgments, some sellers may think it's OK to simply let a house go into foreclosure. These letters explain why a short sale is better for them in the long run.
For sellers who have received a notice of default and may or may not have equity.
Also for homeowners who may or may not have equity, but short enough to fit on postcards.
When you purchase lists and know the homeowners do have equity, use these letters.
Not necessarily distressed - but not exactly in a "normal" listing situation either...
For agents who are prospecting for probate listings - letters with a gentle touch. These come in two parts: Letters to heirs/executors and letters to attorneys.
Remember - buyers visit your site too. Use these Buyer Letters to show them how you can make their home search easier.
Wishing you boundless prosperity,
P.S. Want more ways to build your business without spending a lot of money?
Read my new e-book: 107 Ways to Build Your Real Estate Career on a Tiny Budget.
Have questions? Have ideas for my real estate marketing ezine or for letter sets you need? Write me at: firstname.lastname@example.org
Marte Cliff, Copywriter |1794 Blue Lake Road, Priest River, ID 83856 |208-448-1479