Use Other Agents’ New Listings to Generate Listings For Yourself
Some agents – but definitely not ALL agents – send “Just Listed” cards to the homeowners around each of their new listings. Those cards traditionally are used to inform neighbors of new offerings in hopes of finding a buyer among their friends and family members. The second purpose, of course, is to put that agent’s name in front of more potential sellers. Just listed cards can do much more, and NOT just for the listing agent.
“Just Listed” messages can and should help generate more listings – for any agent who takes the time and makes the effort to send them.
They’ll generate new listings by letting homeowners know that marketing a home means pointing out the desirability of a neighborhood.
Not just one home, but the entire neighborhood is being promoted – and when that neighborhood has benefits and/or features to offer, that promotion is attracting interested buyers.
Your letters will remind them that just because a potential buyer is interested in a neighborhood, it doesn’t mean that the currently listed house will fill his or her needs.
Some who came, saw, and walked away are apt to be looking around, hoping to find a more suitable home in the same neighborhood.
Others who may have wanted both the house and the location got there too late or tried and failed in a multiple offer situation. They’re still looking as well. This means that when another home comes on the market, there’s a ready-made pool of buyers, eager for a tour.
Don’t stop with “Just Listed.”
“Under contract” and “Just sold” cards remind those homeowners that there really are buyers interested in their neighborhood.
Even better for the ambitious new agent: So few agents bother to use them that when you do, your name just might become a household word.
Both the “under contract” and “just closed” letters reinforce the idea that the first listing generated interest in the neighborhood. Then they go on to say that there were interested buyers who “lost out” on that home, but would still like to relocate to the neighborhood.
No response to the announcement letters? Follow up with letter #4 …
The 4th letter in this set is a follow-up that you can use to get permission to add those homeowners to your email database. It offers to send periodic market updates – and / or to program your MLS system to inform them of new listings in the neighborhood. A bonus – the “I told you so” letter.
If your efforts have been successful and you really did list and quickly sell another home nearby, use this letter to tactfully say “I told you so.”
Once you have the appointment…
Reinforce what you’ve already said about now being the right time to sell. I’ve included a short document repeating what your earlier letters stated regarding the benefit of going on the market when another home has just been offered. Include this one in your listing presentation.
The letters are ready for your customization…
These letters are designed to be customized with details such as the address of the new listing and the attributes of the area. You could alter all of them to make generic “one size fits all” letters, and I have included a generic version of the “Just Listed” letter, but I don’t recommend it. Specificity generates interest – and you want your letters to be read.
Order your letters today, and drop them in the mail by morning.
At only $37 for the four primary letters, the “I told you so” letter, the generic version of “Just Listed,” and the listing presentation insert, you can’t go wrong.
Wishing you boundless prosperity,
P.S. Want more ways to build your business without spending a lot of money?
Have questions? Have ideas for my real estate marketing ezine or for letter sets you need? Write me at:firstname.lastname@example.org
Graphic courtesy of Stuart Miles @ freedigitalphotos.net